Turning Digital Engagement into Box Office Success
d.is.xt
Client
Pathé
About
Pathé Cinemas is one of Europe’s leading cinema chains and a pioneer in film production and distribution. Founded in 1896 in France, Pathé has been at the forefront of cinematic innovation for over a century, bringing entertainment to audiences across multiple countries.
With a strong presence in the Netherlands, Belgium, Switzerland, and the UK, Pathé continues to evolve with changing consumer behaviors, offering immersive movie experiences, state-of-the-art theaters, and seamless digital ticketing solutions. Their commitment to delivering high-quality entertainment extends beyond the big screen, as they embrace modern technology to enhance customer engagement through personalized and interactive advertising.
Business Challenge
How to drive conversion of digital advertising to movie ticket sales?
How to advertise the right selection of locally available movies in Pathé Cinemas?
How to be more cost effective, improve quality and be highly engaging at the same time?
Solution
We created dynamic ads tailored to users’ location, movie preferences, and behavior, ensuring relevant promotions for each viewer.
HTML5 video ads let users explore movies, watch trailers, check showtimes, and view seat availability—all within the ad for a seamless experience.
After selecting a theater, movie, and showtime, users were instantly redirected to Pathé’s website for easy and fast ticket purchasing.
Using HTML5 lowered ad costs while enabling real-time updates to match changing movie schedules and audience interests.
Ad Examples
Here are two examples of the many thousands of dynamically generated digital video ads, each meticulously tailored to match the viewer’s location, movie preferences, search behavior, and social profile. By leveraging real-time data, these ads ensure that audiences receive highly relevant and engaging promotions, significantly increasing interaction and conversion rates.
Each ad dynamically adjusts to showcase movies currently playing at the viewer’s local Pathé theater, featuring personalized trailers, showtimes, and seat availability. This level of customization enhances the user experience, making the path from discovery to ticket purchase seamless and intuitive.
Target Audience: A
As shown on: Yahoo
Target Audience: B
As shown on: Teen Vogue
Results
+ 60 %
The campaign achieved a significant 60% increase in click-through rates compared to previous non-interactive campaigns, demonstrating higher engagement and relevance.
+ 127 %
Ticket sales saw an impressive 127% uplift, highlighting the effectiveness of personalized and interactive ads in driving conversions for Pathé Cinemas.
@ 5 %
The ads generated strong user interaction, with 5% actively engaging, showcasing the power of dynamic, localized, and targeted advertising in the cinema industry.
