Redefining Travel Advertising with Real-Time Personalization
d.is.xt
Client
D-Reizen
About
D-Travel (D-Reizen) is a leading Dutch travel agency and tour operator, operating both online and offline. As a subsidiary of Germany’s RV Touristik, it is part of a network of travel agencies across Europe.
Business Challenge
How can we increase online sales of travel destinations among women aged 30-40?
How can we create awareness for various travel destinations?
How can we advertise the right destinations to the right target audiences?
Solution
Build in HTML
to lower ad serving cost
Use stock photography and video for personalization
Connected to search, social, geo tracking and weather
Ad Examples
Below are two examples of the thousands of dynamic video ads generated in real time, each uniquely personalized to the target audience.
Search: Caribbean vacation
Weather: (at time of search) Rain
Search: Weekend get-away
Geo: London office park
